Delta Sigma Pi Logo Design - Toy Story Theme
Every semester, my Professional Business Fraternity (Delta Sigma Pi) chooses a theme to build their recruitment campaign around, and I was tasked to run with the idea as the Branding and Marketing Chair. In this case, the theme that our members chose was Toy Story, and I created a vector logo using the fraternity’s colors (purple and gold) and integrated it with the Toy Story Logo. You can also find the matching events banner that has the Toy Story clouds. On the back of the t-shirt, I made a reference to the theme song “You’ve Got a Friend In Me”. In addition to this, I designed Facebook frames, calendar cards, business cards, and more. The event was a success, with an increase of over 40% in membership for that semester.
